We only learn laundry once. It’s comfortable, it works, and there
are more important things to do: why should we change?
are more important things to do: why should we change?
Being creatures of habit, we are told to wash dishes, hands, and clothes with hot water and not worry about it. It works well enough, so why spend more time thinking about it? Our team wanted to question our audience's habits and encourage an intentional switch to washing with cold water.
With the tagline "Break The Cycle", I worked to create digital media that reflected this idea of making a purposeful switch in your habits.
The team went on to get 3rd place in the National Student Advertising Competition.
As an Associate Creative Director, I was put in charge of creating the video ads. Everything from concepting, pre-production, and shooting was led by myself. The videos went through multiple iterations, each version getting closer to being on strategy until we had the final video.
Along with the videos, I also helped create and concept three print ads.