We only learn laundry once. It’s comfortable, it works, and there
are more important things to do: why should we change?
are more important things to do: why should we change?
Being creatures of habit, we are told to wash dishes, hands, and clothes with hot water and not question why we do that. It works well enough, so why spend more time thinking about it? Our team wanted to question our audience's habits and encourage an intentional switch to washing with cold water.
With the tagline "Break The Cycle", I worked to create digital media that reflected this idea of making a purposeful switch in your habits.
