For the 2025 season, I worked as a contract social media specialist for Cardinal Football. I helped revamp their entire social posting strategy, focusing on live turns, professionally produced game recaps, and individual player highlights. I also built a game-day content framework for the athletic communications team to use moving forward. The content emphasized emotional storytelling to engage fans, create FOMO for those who missed games, and build excitement heading into the next season.
One of the gameday content frameworks I built, this one was for the National Championship.