A spec ad created for a 24-Hour Spec Ad Challenge in Columbus, OH. Picking the brand, concepting, location scouting, filming, and editing was all done within 24 hours.
Working in a two-man team, we found that the message that a running shoe can take you anywhere can be visualized perfectly in video form. We took this concept and literally ran with it for this 30 second spot.
I was tasked with creating the mood board and visual style for the spec ad. To do this, I made a production document that highlighted the visual style, locations, and the "big idea" behind this project.
This project came with its own challenges, though. Working around the time constraints and the other two teammates not showing up to the competition were thorns in our side. Despite these setbacks, we finished 5th out of 10 teams
